I won't rehash all of the great stuff that PolicyFrog says about the Winnipeg Free Press' new Sunday tabloid, On7.
That is, other than to say that "On7" sounds like some old guy's idea of a hip, Internet-sounding name to lure the 18 to 35 demographic to a tabloid on the Lord's Day.
As a college instructor, I can tell you that the Free Press has its finger on the pulse of this demographic, which is just itching for more news in paper format, not to mention the ability to finally have day-old sports scores at its fingertips.
"Screw these iPhone apps," they say in unison, "we want more paper, and we want it yesterday!"
Equally useful is that On7 will only be available at convenience stores and bright, orange vending boxes, the better to get us to look up from our car seats where we're already busy driving, listening to music, talking on the phone, texting, eating lunch, and crashing into other cars.
The main push behind this as opposed to, say, producing "nothing" on Sundays is that the Free Press clearly doesn't want to give the Winnipeg Sun an even bigger boost on a day when it's already the dominant paper.
But, as I said in my comment on PolicyFrog's blog - hey, fun to say "PolicyFrog's blog!" - the argument for and against the Free Press competing with the Sun is pretty academic, considering that there’s now even an app for lining your bird cage and wrapping fish.
That said, here's the new On7 media kit/rate card the Free Press is hoping to use to lure new advertisers "seeking a younger target market."
On7 Media Kit1
What do you think, younger target market? Are you going to buy this thing or what?