Thursday, October 8, 2009

Students thank you - and Bernays - for smoking



They're not cigarettes, they're TORCHES OF FREEDOM!

Here are first-year CreComm students Jeff Ward, Jordan Johanson, and Jeremy Giacomin making Edward L. Bernays' 1929 PRO-smoking PR campaign for Lucky Strike - cough, cough - come to life.

Warning: this video is highly addictive, causes strokes, and stunts your growth.


**Update: Yesterday, I somehow missed the team's equally entertaining re-enactment of the Green Ball - the pro-smoking campaign in which Bernays rebranded the color of fashion to match cigarette packages.

Today, I correct that wrong:



I can't wait for the big Ivory Soap-carving contest installment...

8 comments:

  1. Hahaha I'm really happy with hoe many people enjoyed our video.

    Thanks for posting it Kenton!

    Jeremy, Jordan and I are talking about doing more Bernays videos, profiling his entire life.

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  2. Yeah, more Bernays' vids more often!

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  3. Wow, good on them!!

    That was GREAT!

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  4. Good to see another St. Paul's '05 grad as Bernays. They sure taught us well as PR manipulators that year!

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  5. Words can not describe how much my room-mate and I laugh when we watched Torches of Freedom.

    TOO FUNNY!

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