Thursday, October 8, 2009
Students thank you - and Bernays - for smoking
They're not cigarettes, they're TORCHES OF FREEDOM!
Here are first-year CreComm students Jeff Ward, Jordan Johanson, and Jeremy Giacomin making Edward L. Bernays' 1929 PRO-smoking PR campaign for Lucky Strike - cough, cough - come to life.
Warning: this video is highly addictive, causes strokes, and stunts your growth.
**Update: Yesterday, I somehow missed the team's equally entertaining re-enactment of the Green Ball - the pro-smoking campaign in which Bernays rebranded the color of fashion to match cigarette packages.
Today, I correct that wrong:
I can't wait for the big Ivory Soap-carving contest installment...