Maslowsky discusses the Bombers' 2009 ad campaign.A big thanks to the Winnipeg Blue Bombers' Jerry Maslowsky and Kevin Guille for coming to Red River College today to speak to the advertising and PR majors.
Maslowsky, vice-president of marketing, and Guille, marketing manger, spoke to students in a wide-ranging discussion that included the pros and cons of marketing a sports team, how the Bombers can still win the Grey Cup, why student ticket prices cost what they do, and what's up with coach Mike Kelly.
The answers: the nature of the beast is that when the Bombers lose, the marketing team "doesn't know what it's doing," when the Bombers win, the marketing team "is genius;" it's still mathematically possible for the Bombers to clinch the Grey Cup, thanks to there being only eight teams in the league; the Bombers have the least-expensive student tickets in Canada; Kelly is from Philadelphia.
Great discussion and questions from the majors!
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