Tuesday, October 27, 2009

Mixtape: for the tragically hip on Halloween

So hip, it's scary.

Believe it or not, I've never been much of a hobo, ghost, or slutty nurse.

So, this year, the Mixtape Night of the Living Dead Rock N' Roll Zombie Radio Show T-shirt is gettin' it done for me - a worthy addition to my Motörhead dress shirt with skulls and crossbones.

Inspired by New York City's gritty and fun Trash & Vaudeville and Search & Destroy clothing stores, Mixtape is one of those rare New York experiences you can have without getting onto a cramped Air Canada plane, sprinting from Terminal A to B in Toronto, getting strip-searched in Montreal, ripped off by an unlicensed cabbie at LaGuardia, and stabbed and left for dead by Leonard Cohen in the Chelsea Hotel.

I was passing by the Osborne Village clothing store tonight, and stopped to take a peek in the store window. It reminded me that last year at this time, the advertising majors were working on a campaign for the store and its owner, Tracy Piche, who has an uncanny knack for knowing what the kids like before the kids even know what they like.

I've always liked the store, but I expecially like its alternative to the traditional Halloween outfit, which I've been fighting against since I was six, when my mother made me a skunk outfit - when I pulled a string, the tail went up, and everyone within a 20-foot radius ran for their lives.

I've never recovered.

5 comments:

  1. In regards to our campaigns for Mixtape, it now has a Twitter feed (one of my recommendations!) and a better Facebook "fan page", which amounts to the same thing that I recommended: a profile for her store rather than a passive "group" that just waits for people to visit it. Now these things may seem like no-brainers these days, but I was talking about it months before Twitter hit the big time and Facebook even started offering fan pages as an option.

    Just saying...

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  2. You called it! That's why you have a brilliant career in advertising now, right? Right!

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  3. This post was HILARIOUS.

    And Mixtape is Maeghan's favourite store...She tells me every time we pass it on our way home.

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  4. I want that skunk costume! That sounds brilliant. What a clever mom to think of the string to make the tail go up. Can't believe you were traumatized by that. ;)

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  5. No, it wasn't until the homemade Riddler costume that I was truly traumatized!

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