Tuesday, July 26, 2011

How to get hired in the TO ad business: CreComm grad

Molson-Coors' ad campaign hit a little too close to the mark.

Planning a big move to the Big Smoke?

If you want to get ahead (or a head) in advertising, Jeff Bjarnarson - CreComm grad and lead project manager at Stone Canoe in Toronto - has some advice for you:
    • Most job sites are a waste of time - and not even applying to the specific company's site seems to work
    • Cover letters must "look" good, but no one really appears to read them
    • Give yourself six months to a year in your search
    • It's a numbers game: rapid-fire off hundreds of resumes/cover letters - and make your subject line and email flashy
    • Apply to a president or VP directly
    • Add everyone who you can to LinkedIn.
    When do I start?

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