Wednesday, December 23, 2009

RRC CreComm students to work on Zooey & Adam PR campaigns

Daria Puttaert and Tom Keenan in Zooey & Adam.

For their major PR project next semester, first-year CreComm students at Red River College will be working on publicity campaigns for Winnipeg director Sean Garrity's controversial new film, Zooey & Adam.

Garrity will visit Red River College on Thursday, Jan. 7 to discuss and show clips from the film, which has played at the Atlantic, Edmonton, Vancouver, and Calgary Film Festivals.

In the weeks following his visit, students will put their publicity and writing know-how to the test, putting together PR proposals designed to generate publicity, notoriety, momentum, and word of mouth for the film.

Garrity has been awarded the Special Jury Prize by the Don Haig jury at Toronto's Hot Docs Film Festival and his second film, Lucid, was named best Western Canadian Feature at the 2005 Vancouver International Film Festival, was an Audience Award pick at Cinefest and an official selection of the 2005 Toronto International Film Festival.

His first feature film, INerTia, was awarded Best First Feature at the 2001 Toronto International Film Festival, and he was named Best Director at the 2001 FilmCan Festival. In 2002, he was named one of three "Canadian Filmmakers to Watch" by the Globe & Mail.

Zooey & Adam opens in Winnipeg at Cinematheque on Friday, Jan. 29.


  1. Oh wow, exciting stuff, can't wait to get into that assignment. It sounds very fascinating as well--I'm really looking forward to seeing him speak.

  2. That's awesome. Are the second-year students doing the same?


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