Saturday, August 29, 2009
KFC has something against bread and life as we know it
The next time you think you might be having a heart attack, just Double Down!
Double Down is KFC's new cheese and bacon sandwich, which is noteworthy for replacing the traditional bread part of the sandwich with meat. As the above ad helpfully says, "We didn't have room for a bun!"
That's right: Double Down is two slices of cheese and two slices of bacon housed between two fried chicken patties - plus heaps of something called "Colonel's sauce." Pause here to make your own inappropriate joke.
The sandwich is currently being tested in three U.S. states, which means that if the test subjects survive, it should be available here in Winnipeg in no time. It costs $4.99 or - if you want to make it a meal - $6.99.
The New York Daily News reports that independent labs estimate the sandwich to have about 1,200 calories and 50 grams of fat, which is just about enough to drop an elephant. KFC estimates the sandwich to have just about half of these numbers, which is about enough to drop an emu.
What's really interesting is that KFC is in the middle of its "unthink what you thought about KFC" ad campaign in which it tries to turn around its image by promoting a healthier lifestyle.
With this bold, new sandwich, KFC might as well go back to calling itself "Kentucky Fried Chicken." As for a themeline, I have a suggestion: "The audacity of hopelessness."