Wednesday, August 26, 2009

Boulevard Bikes makes the most out of 1/8, if you know what I mean


 Chicago's Boulevard Bikes has put the excitement back into cycling ads.

This 1/8-page ad appears in the latest print edition of the Onion, a place where advertisers can dare to feature an old cycling joke, phallic balloons, and a dude enjoying his bicycle - along with the promise of "expert sales & service."

I actually like this ad: I noticed it right away, and burst out laughing when I imagined the account rep selling the client on the strategy: "We put the fun between your legs. Where something else is! You sell bikes, get it? That'll be $400."

And it worked!

Memo to Woodcock Cycle: don't even think about it, OK?

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