Tuesday, January 26, 2010

Ad and PR students go Postel on the Edge Gallery campaign

Inside the Edge.

Art, commerce. Commerce, art.

This semester, the Ad and PR majors will be putting together three group campaigns for client Serena Postel (see her video, below) and the Edge Gallery and Urban Art Centre.

The gallery is a non-profit organization located at 611 Main St., offering artist-members opportunities to put on exhibits, concerts, and creative workshops.

The students' aim is to drive memberships - artists, students, and corporate - and build awareness among everyone else who might want to go check out one or more of these events.

We visit the gallery on Monday afternoon to meet our client; afterward, the majors have just over eight weeks to put together and present a series of recommendations for implementing a promotional strategy.

The Ad and PR majors will be presenting their campaigns to the client and first-year students in the guest-lecture slot on Thursday, April 8 at 11 a.m. in the Great-West Life Lecture Theatre (the majors' second-last day of CreComm ever).

Big thanks to CreComm grad, advisory committee member, and owner of RAS Creative RoseAnna Schick for recommending the Edge Gallery as a client.


Not My Wave from Serena Postel on Vimeo.

Update: our visit to the Edge:

The front entrance, facing Main Street.

Serena and "the kids."

I believe the children are the future.

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