Wednesday, June 10, 2009

CreComm students and staff set their sites on a-bloggin'

CreComm faculty has spoken: new media will permeate the Red River College program in a bigger and more coordinated way than it has in the past.

While more details will be rolled out when school revs up again in August, I must say that it's refreshing to look toward the future of the media in anticipation, as opposed to playing catch-up every five years or so - like many organizations are wont to do.

Bloggy bloggy blog blog

One of the first changes we will implement is that Creative Communications students - starting from their second week of school - will now have their own "professional blogs," where they can post their assignments, thoughts, hopes, dreams, and recipes (I hope).

I'll link them to my blog as soon as they're set up - and we'll do do a similar scheme for second-year students, including a CreComm web page, which - among other things - will feature live streaming video of the weekly student newscast. And me eating a bagel at my desk. Just kidding about that one - but it would be pretty cool, eh? Hullo? Anybody there?

Having a blog is becoming more of a requirement in the industry, especially in the advertising and PR fields; one of our newly employed ad grads from this year, Dustin Plett, has fast become a blogging and online new-media guru, working with Adam Dooley of Dooley Communications.

And CreComm instructor Audra Lesosky has made it be known that her agency, McKim Cringan George, likes to see a blogging and social-media presence from any candidate fresh out of school, looking for a job at the agency. Of course, that's in addition to the standard hard-copy portfolio, which still has a place too.

Equally exciting is that CreComm instructors Melanie Lee Lockhart (PR) and Cathy Hanson (Radio) will be joining me in blogging - and I expect that more instructors will be onboard in the weeks ahead. I'm looking forward to their musings, as long as they're not more interesting than mine. Ha!

In the meantime, I'll be working on my robot butlers and flying cars, which I expect to have ready by second semester.

2 comments:

  1. An excellent idea.

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  2. Good idea, but only a small handful will be hardcore enough to keep it updated. Most will simply say they don't have the time, letting it fall through the cracks and won't maintain it.

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