Wednesday, May 13, 2009

Holy F***! Chrysler teams up with a great, Canadian band

Holy F***!

I never thought I'd see the day that Chrysler would team up with one of my favorite Canadian bands, Holy Fuck, for an ad campaign.

Yet here it is: a 30-second spot for Chrysler's "We Build" campaign, which makes liberal use of the band's signature tune, Lovely Allen.

It's a great song, but it's odd for a company to align itself with a band called, "Holy Fuck" to be sure. I would've loved to be a fly on the wall at the pitch meeting:

"The band is hip with the kids, and they're called,"

"Holy what?"

"Uh...let's take a coffee break."

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