Wednesday, May 13, 2009
Holy F***! Chrysler teams up with a great, Canadian band
I never thought I'd see the day that Chrysler would team up with one of my favorite Canadian bands, Holy Fuck, for an ad campaign.
Yet here it is: a 30-second spot for Chrysler's "We Build" campaign, which makes liberal use of the band's signature tune, Lovely Allen.
It's a great song, but it's odd for a company to align itself with a band called, "Holy Fuck" to be sure. I would've loved to be a fly on the wall at the pitch meeting:
"The band is hip with the kids, and they're called, um...er...Holy...fk."
"Uh...let's take a coffee break."