Can you find the guy on steroids in this picture?

I'm not much of a sports fan, but last year I happened to be in New York during the Major League Baseball All-Star Game.

I caught the parade with some pretty pumped New Yorkers, including a young woman who yelled and screamed until each baseball player looked at her and waved; then, she'd turn to her friends and say, "Who was that?" Great stuff.

The crowd gleefully taunted anyone who'd ever played for the Boston Red Sox or - even worse - had ever played for the Yankees and then left to play for the Boston Red Sox. Any player who had ever aired some kind of dirty laundry - steroids, affairs, whatever - was also taunted mercilessly.

So, then comes Alex Rodriguez in his flatbed truck, fresh off of his Madonna affair that busted up her marriage and his, and - surprise - everyone just cheered for the guy, so beloved is A-Rod in his hometown.

So, you know they're hurting in New York today on the news that A-Rod tested positive for steroid use in 2003, while he was playing shortstop for the Texas Rangers (something which he's always denied).

Now he's getting paid $275 million over 10 years to play for the Yankees and - kaboom - his brand is shot.

I wonder how he'll be greeted on the field this spring or at the next All-Star parade? "A-Fraud," anyone? I guess it still beats: "Who was that?"