Tuesday, February 8, 2011

Big Rock and Doritos ad contests: bad for the waistline, good for the soul

What happens next? You eat two bags of Doritos.

Beer, chips, and contests aren't just for breakfast anymore.

If the Super Bowl is over, it means that it's time for Doritos and Big Rock to persuade us that, though the blessed event is over and done with, our chips and beer intake should remain high. 

To do that, they roll out their big advertising contests to ostensibly give us a chance to win something while selling chips and beer by the chipwagon and barrelful one metric shitload at a time. Let's party!

1. Big Rock - The Eddies

In this contest, you have a choice between creating a print or TV ad. Top prize is $1,500 in the print category and - drink up, Eddie - $10,000 in the broadcast category.

Deadline for the contest is March 31 at 4:30 p.m. Click through on the above link to find out more. And remember that a beer before bedtime makes you a healthy, wealthy, and wise loner.

2. Doritos - The End

This is the End, my only friend. 

With Doritos' sales promotion,  the very balance of life is at stake: one flavor of Doritos must be destroyed: Buffalo Wings N' Ranch or Onion Rings N' Ketchup. You choose which one lives and which one dies by writing the last 20 seconds of the spot, above.

If you win, Doritos will produce the spot, and you'll get $25,000 and one per cent of future sales from the flavor that remains on the shelves.

Marketing geniuses, Doritos, because you have to buy TWO bags of chips to figure out which one to kill.

Deadline is March 13, and voting continues until March 27. The winning ending is revealed on May 5.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.