I recently posted a TV spot on YouTube that featured journalist Aimee Blanchette promoting the Minneapolis StarTribune, which I thought was an interesting promotional direction being taken by a newspaper to get readers in an age where they're hard to come by - especially for a bankrupt newspaper like the StarTribune.
So, today, I received this lovely email from the newspaper:
You are in violation of copyright law by uploading this video to YouTube; the video is copyrighted material owned by the Star Tribune. Remove it immediately.So, let me get this straight: a spot being run for money on commercial TV in order to get readers isn't allowed to be broadcast by anyone on YouTube...for free. Now there's a really interesting promotional strategy!
We have also contacted You Tube regarding this violation.
OK, Sandy, I'll give you your wish: I'll never promote your newspaper ever again.