Monday, March 8, 2010
Knorr Sidekicks promo exposes tensions between sodium, peppercorn
Can't we all just get along?
I have a dream that, one day, all races, colors, creeds, sodiums, and peppercorns will get together, hold hands, and sing kum by yah in harmony.
Case in point-of-purchase: this Sidekicks cardboard display at Foodfare on Lilac, showing pepper reaching out a helping hand to salt.
Perhaps it's not surprising that salt is reluctant to accept pepper's advances, given that he's being forced to be part of a campaign to reduce "his own kind" by 25 per cent. Is that any way to encourage world peace?
The themeline, "Almost everyone's happy about it," really just rubs salt in his wound. Thank you very much.
So, in the interest of human relations and worldwide peace, love, and understanding, tonight I put a hearty helping of salt AND pepper on my meal, blood pressure be damned.
There, if only for a moment, salt and pepper lived happily together in perfect harmony, side by side on my plate like McCartney and Stevie. Oh Lord, why don't we?