Monday, March 8, 2010

Knorr Sidekicks promo exposes tensions between sodium, peppercorn

Can't we all just get along?

I have a dream that, one day, all races, colors, creeds, sodiums, and peppercorns will get together, hold hands, and sing kum by yah in harmony.

Case in point-of-purchase: this Sidekicks cardboard display at Foodfare on Lilac, showing pepper reaching out a helping hand to salt.

Perhaps it's not surprising that salt is reluctant to accept pepper's advances, given that he's being forced to be part of a campaign to reduce "his own kind" by 25 per cent. Is that any way to encourage world peace?

The themeline, "Almost everyone's happy about it," really just rubs salt in his wound. Thank you very much.

So, in the interest of human relations and worldwide peace, love, and understanding, tonight I put a hearty helping of salt AND pepper on my meal, blood pressure be damned.

There, if only for a moment, salt and pepper lived happily together in perfect harmony, side by side on my plate like McCartney and Stevie. Oh Lord, why don't we?


  1. This isn't exactly on topic, but I was so excited when my mom bought extra Sidekicks just so I could send in the proof of purchases to get those adorable little salt and pepper shakers, and they are already SOLD OUT!! Very upset. I've already started hunting on eBay though...

  2. Wow, Melyssa, I'm not surprised. When I saw the Sidekicks TV commercial with the tears coming out of the little guy's eyes/shaker holes, I got a lump in my throat. Ah, advertising.


Note: Only a member of this blog may post a comment.