In the future, everyone will have a haircut like me and wear Hooters shorts (also like me).
Let's celebrate two, great Super Bowl traditions:
1. Great ads that people actually watch
And the one above started it all!
The 1984 ad for Macintosh computers is directed by Ridley "Blade Runner" Scott himself, and is credited with not only saving Apple, but also driving up the stakes and costs of Super Bowl spots.
Just like Star Wars saved and ruined movies at the same time, so too did this spot save and ruin ads for all time, raising one of the most debated advertising questions of all time: is it better to run your ad once when everyone is watching intently, or 1,000 times when people are kinda, sorta watching?
Unbelievably, the most-famous ad of all time ran only once, during the Super Bowl, but still set the stage for the brand in a dramatic and memorable way.
Yay: Super Bowl ads!
2. Not being able to see the ads in Canada
Thanks to digital channels, I was actually able to watch the American feed of the game last year, including the ads.
OK, I lied: I fast-forwarded through the game and watched the ads. No, I'm not joking. I have my priorities.
I'm hoping that the same thing happens this year, but if it doesn't, and you don't have the benefit of digital channels, you can thank the CRTC for it's awesome "signal substitution" rule.
- Check out the CRTC's signal substitution rule here. Just one more reason not to save local TV. Kidding!
- The CRTC addresses the most pressing issue of our time here: "Super Bowl advertising - why are the ads different?" Answer: because you live in Canada, chump!