Saturday, November 8, 2008

No, there aren't any interesting outdoor ad treatments in Winnipeg

Here's a promotional "blimp" for the relatively new FOX TV show "Fringe," which I saw being led through the crowd at the Major League Baseball All-Star Parade in New York last summer.

This is a great example of a cheap and effective outdoor treatment; this wouldn't have cost very much, and is a million times more noticeable than the standard outdoor poster (as our friend in the foreground is proving).

All you need:

1. a product you'd like to sell or promote
2. a balloon
3. paint
4. string
5. a guy in a pink shirt and tie to lead it around.

Result!

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