It's something we discuss in advertising class early and often. It doesn't matter where technology is headed or where we ultimately train our eyeballs: somewhere, somebody is making plans to sell advertising on it.
"Hey, is that my bald head you're staring at? Slap a Nike logo on it!"
It's with that reminder that Apple brings you...iAd! This is Apple's first, real attempt to get interactive advertising into iPhone and iPad apps.
If you haven't heard about it yet, it's because the announcement kinda got buried in the iPhone 4 launch.
I'll let Steve Jobs do the talking (see the videos below), but here are the highlights:
- The secret to the ads: interactivity and emotion.
- Apps provide one billion ad opportunities per day and "an incredible demographic."
- The ads keep you in the apps - you don't get yanked out of your app or get redirected to the Safari browser.
- Developers get 60 per cent of ad revenue. I wonder where the other 40 per cent goes? Hmmm...
- The ads will NOT be designed using Adobe (another in a recent spate of "f- yous" from Apple to Adobe).
- Advertisers can embed games, posters, video, wallpapers, and other "free stuff' to users.
To be continued...
- Posted using BlogPress from my iPad