Tuesday, January 22, 2013

Unique solutions for your advertising-cliché needs


Hello ad clichés, my old friends. I've come to talk with you again. 

My war on advertising clichés has been hard fought and lost over the past decade, yet I soldier on even while knowing, inevitably, the day I retire from work will be filled with gifts emblazoned with the word "unique," as though my hatred of the word was some personal foible and not the war on creativity and humanity itself that I know it to be. 

This year, I provided to students a handy list of the words, phrases, and constructions to avoid when creating an ad. I challenge them, you, and the population of planet Earth - nay: the Universe - to never use any of these again in advertising or life. 

See you at the unique retirement party!
  1. Unique
  2. Solutions
  3. Something for everyone
  4. From (blank) to (blank), we have it all
  5. Whether you want (blank) or (blank)…
  6. A wide variety of...
  7. We are dedicated to...
  8. We believe...
  9. We aim to... 
  10. No matter the occasion...
  11. For all your (blank) needs.
  12. We provide you...
  13. We offer you...
  14. We cater to...
  15. (Blank)…since 1980; Since 1980, we’ve been...
  16. We are proud to...; Proud providers of...
  17. (Blank) is located in (blank)
  18. Can be found
  19. We promote...
  20. For people from all walks of life

3 comments:

  1. What about "In the heart of.."

    ReplyDelete
  2. "Conveniently located in/at..."

    PS: #11 is the all-time worst of them. Suppose that I have no sheet metal needs at the moment?

    - CreativeNige

    ReplyDelete