tag:blogger.com,1999:blog-6285930287778705862.post3346884185640841904..comments2023-09-30T04:53:57.201-05:00Comments on Kenton's Infotainment Scan: Find the hidden arrow in the FedEx logoKenton Larsenhttp://www.blogger.com/profile/10785680882442266009noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-6285930287778705862.post-80817866538274976092010-02-08T05:06:08.339-06:002010-02-08T05:06:08.339-06:00What I need now is some professional look on my tr...What I need now is some professional look on my trials so far. I designed several variations as a new logo. They are all to be seen here including my odyssey from version A to version F.The Logo Makerhttp://www.thelogomaker.co.uknoreply@blogger.comtag:blogger.com,1999:blog-6285930287778705862.post-3663119782702526012010-02-07T22:47:14.868-06:002010-02-07T22:47:14.868-06:00I remember when I first saw the arrow. I was drivi...I remember when I first saw the arrow. I was driving with my graphic designer friend when we passed a Fedex truck.<br /><br />"Can you see the arrow?"<br />Me: "Huh? What arrow?"<br />"Between the E and X."<br />Me: "There's no OH MY GOD THERE'S AN ARROW!"<br /><br />And once you see it, it's all you can look at.Jarretthttps://www.blogger.com/profile/09581208432259517704noreply@blogger.comtag:blogger.com,1999:blog-6285930287778705862.post-15301110240805781332010-02-07T22:40:45.932-06:002010-02-07T22:40:45.932-06:00I find it hilarious that you should mention "...I find it hilarious that you should mention "Breathtaking". Back in December, it was the big winner of the 2009 Bully Award for Outstanding Achievement in Advertising and Marketing Bullshit -- aka the Turd d'Or, on the Ad Contrarian's blog (http://adcontrarian.blogspot.com/2009/12/2009-bully-award-winner.html). It beat out nine other shittastic finalists for the award. (You can see them here: http://adcontrarian.blogspot.com/2008/11/bully-awards.html)<br /><br />Unlike that crappy new Pepsi logo, the FedEx logo with its sneaky little arrow is awesome. Yay FedEx!Wadehttps://www.blogger.com/profile/11449245829520135882noreply@blogger.com